El Tequileño was founded in 1959 by legendary tequila industry
pioneer Don Jorge Salles Cuervo. He had been producing tequila for
the Cuervo distillery since 1941. On New Years Day 1959 he launched
his own brand of tequila and eloquently named it El Tequileño to pay
homage to the town and its spirited culture.
Jorge Salles Cuervo
62 years ago, Don Jorge Salles Cuervo began
producing tequila from field to bottle in the
picturesque La Guarreña distillery in the town of
Tequila, Jalisco. El Tequileño quickly gained brand
prominence in the state of Jalisco, dedicated to
delivering quality and prestigious Tequila to even
the most demanding of palates.
El Tequileño pursues craft and quality by starting with carefully selecting the best Blue Agave in the Los Altos region. Then they get the water from a nearby natural volcanic spring called Volcán de Tequila. They also use an open fermentation where it is stimulated to use yeast that comes from the local Mango trees. Finally, they carefully distill in copper pot stills to make the beautifull El Tequileño tequila.